Facilitated, hands-on experiences designed to strengthen collaboration, unlock creative problem solving, and turn big ideas into actionable strategy.
LEGO® SERIOUS PLAY® is an advanced facilitation methodology designed to unlock strategic clarity, deepen team alignment, and accelerate problem solving within organizations.
Through immersive, customized workshops, leadership teams use hands-on building to uncover hidden insights, strengthen collaboration, and translate complex conversations into clear, shared direction. Every voice is heard. Every perspective is visualized. Every outcome is actionable.
Certified since 2018, Shannon Russell partners with organizations across North America to design high-impact strategy sessions that accomplish in hours what traditional meetings often fail to achieve in months.
"Our team came together from all over the world for this in-person team meeting and your lego serious play workshop did not disappoint. Employees were engaged, socializing, and planning for the next year through building."
David F. -
Senior Director
Vynamic Management Consulting
We’ve all been in strategic planning meetings that rely on slide decks, dominant voices, and surface-level discussion.
Teams leave with notes. But not alignment.
Ideas are shared. But not fully explored.
Decisions are made. But not deeply owned.
In a world increasingly driven by AI and technology, many organizations are losing something essential. Human connection and collaborative thinking.
If your leadership team is navigating change, growth, or uncertainty, you need more than another meeting. You need a structured experience that engages every voice and transforms conversation into clarity.
Why Traditional Strategy and Team Building Often Fall Short
As a Certified LEGO Serious Play Facilitator since 2018, I design immersive strategy workshops that help teams think with their hands and communicate with greater depth.
Before focusing on corporate facilitation, I spent 16 years producing high-level projects in the television industry, followed by eight years building and scaling a top-performing franchise business in the STEM education field. I have led brick-and-mortar operations, service-based businesses, and online ventures.
This background allows me to understand the operational realities leadership teams face.
I design structured, outcome-driven experiences that support:
• Clear strategic direction
• Stronger leadership alignment
• Measurable team engagement
• Practical implementation to lead your team forward
Organizations, big and small, across North America have trusted me to guide their teams through high-impact sessions that produce lasting results.
Shannon Russell
Strategic Planning &
Corporate Innovation Consultant
Led by a Strategic Planning & Corporate Innovation Consultant with Real-World Business Experience
Workshops and Events Are Customized To Fit Your Goals
A Proven, Hands-On Approach to Strategy and Alignment
• Executive leadership alignment
• Strategic planning and goal setting
• Innovation and problem solving
• Culture and team development
• Cross-functional collaboration
• Change management initiatives
• Leadership retreats
• Team offsites
• Company events
• 90 minute - 2 hour Sessions
• Half Day Workshops
• Full Day Workshops
• Keynote Events
"The team really enjoyed your lego serious play event. We have heard wonderful feedback. Thank you for all your hard work. It was engaging and highly constructive for business objectives.”
"Having you at our strategic planning quarterly meeting to help us focus on our goals and community outreach plan truly helped us come together. Not only was it an enjoyable experience, but the amount of work we accomplished during this time was invaluable. The presentation was excellent, and our team left feeling connected with each other and clear on their directives for the months ahead."
"Watching my group of business owners come together to plan for the year ahead and how they wwant to grow their businesses far surpassed my expectations. Not only did Shannon and her team build a workshop around collaborating and strategic planning, but they instilled innovation and inspiration to the woman I work with. I could not have asked for more out of this workshop."
What Leadership Teams Are Saying
Aubrey P.
Event Planner,
Houston Methodist Hospital
Jan D.
Business Strategist, Legacy Mastermind Summit
Community Director
Mosaic Family Success Center
About Shannon Russell
Shannon Russell is a Certified LEGO Serious Play Facilitator and Strategic Planning Consultant who works with leadership teams across North America. With a background in television production, franchise ownership, and business consulting, Shannon brings a unique blend of creativity and operational insight to every workshop. Certified since 2018, she has designed immersive, hands-on strategy sessions that help organizations align leadership, strengthen culture, and solve complex challenges in ways traditional meetings simply cannot.
Shannon Russell is a Certified LEGO Serious Play Facilitator and Strategic Planning Consultant who works with leadership teams across North America. With a background in television production, franchise ownership, and business consulting, Shannon brings a unique blend of creativity and operational insight to every workshop. Since 2018, she has designed immersive, hands-on strategy sessions that help organizations align leadership, strengthen culture, and solve complex challenges in ways traditional meetings simply cannot.
